The online marketplace is booming and with that, so is eCommerce fraud. Fraudsters are getting more sophisticated in their methods, so it is more important than ever for businesses to have a robust fraud prevention strategy in place. This guide will help you understand the different types of eCommerce fraud, the methods fraudsters use, and the steps you can take
If you sell products or services online, you know that you need to have a well-oiled eCommerce conversion funnel in order to turn browsers into buyers and increase your profits Table of Contents – What is an eCommerce conversion funnel? An eCommerce conversion funnel is a series of steps that a potential customer takes from the time they first become
Conversational commerce is the natural next step in eCommerce, as it allows customers to interact with businesses in a more natural way, using chatbots and other messaging platforms. This allows businesses to provide a more personalized customer experience, and improve customer service. In addition, conversational commerce can help businesses learn more about their customers, and better understand their needs. Table
SMS, or short message service, marketing is a form of direct marketing that uses text messages to reach consumers. The messages can be sent to individuals or groups of people and can include a call to action, such as a coupon or sale. SMS marketing is a great way to reach consumers who are already interested in your product or
ROAS, or “return on ad spend,” is a metric used to measure the effectiveness of a company’s advertising campaigns. In essence, it calculates how much revenue was generated as a direct result of a specific advertising campaign, divided by the total amount spent on that campaign. Put simply, Return on Ad Spend is a way of measuring how well your
Lead scoring is a technique used by sales and marketing organizations to rank potential customers in order to determine which ones are most likely to buy a product or service. The purpose of lead scoring is to prioritize leads in order to determine which ones are most likely to convert into paying customers. Lead scoring is based on the idea
First, let’s take a look at the definition of paid social media: Paid social media is a form of online advertising that uses platforms like Facebook, LinkedIn, and Twitter to deliver paid advertising messages to users. Organic social media, on the other hand, is unpaid: Organic social media is the unpaid promotion of your brand or product on social media
Choosing the right CRM for your small business can be a daunting task. With so many options on the market, it can be hard to know where to start. But don’t worry, we’re here to help. In this article, we’ll discuss some of the key factors you need to consider when choosing a CRM for your small business. We’ll also
Most businesses these days have a social media strategy of some kind, but what many businesses don’t realize is that there are three essential components to a successful social media strategy. If you’re missing any of these three components, your social media strategy is likely not going to be as successful as you’d like it to be. – The first
When it comes to LinkedIn, many professionals treat it as an afterthought. They create a profile, list their experience and skills, and call it a day. However, if you want to make the most of LinkedIn, you need to think of it as more than just a resume. LinkedIn is a powerful branding tool, and if you use it correctly,
Digital marketing is the use of digital technologies to create, deliver and track marketing communications. It allows you to reach and engage customers through a variety of channels, including websites, email, social media, and text messaging. Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies to reach and engage customers. It includes
There is no question that eCommerce is growing rapidly. In fact, recent studies have shown that global eCommerce sales are expected to exceed $4 trillion by 2021. Whether you’re a small business or a large retailer and in order to take advantage of this growth, here are some tips on how to increase your eCommerce sales: Table of Contents –
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